enterprise Strategy And Trends

Robert Greene - enterprise Strategy And Trends

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Any kind of enterprise strategy is flawed in that you cannot be fully sure of what the future holds. But crystal balls aren't needed to make exact predictions - what's more beneficial is an understanding of gift trends.

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Robert Greene

Some of the biggest mistakes in enterprise strategy arise when the boss is unable to see past his own nose - for instance, when Detroit's car giants didn't spot the trend of smaller cars, unlike the Japanese companies; or when Ibm similarly overlooked smaller computers.

Business strategy experts like Faith Popcorn of BrainReserve reached conclusions by particular consideration of the gift rather than looking at the past. But no wild estimates are made about the future, in which de facto whatever can happen.

The Popcorn Report, Faith's book, contains unbelievable big trends that are difficult to argue with because they are already happening. For instance:

'Cocooning' - people using their homes for activities more generally done away from the home in the past, an example being internet shopping.

'Ergonomics' - designing a product agreeing to the needs and desires of the customer, either straight through high or low tech means.

'Down-aging' - a refusal of people to grow old, for example with anti-aging products.

'Staying alive' - the trend towards condition and fitness, witnessed by the explosion of popularity of alternative medicine.

'Save our society' - the green revolution and growth in popularity of environmentally friendly products and recycling.

'99 lives' - the growing trend for 'fast' everything, not just food, as people live 99 lives a day.

A great many entrepreneurs have already built their enterprise strategy colse to these ever growing trends and are reaping the benefits. To join their ranks, you have to emulate Popcorn and keep your eyes and ears peeled to spot the gift trends and gain a full understanding of them. examine the enterprise strategies used by the big companies - they don't get it wrong very often.

But rather than jump on any bandwagon, you have to create your very own enterprise strategy from the current trends.

I hope you obtain new knowledge about Robert Greene. Where you'll be able to put to used in your day-to-day life. And just remember, your reaction is passed about Robert Greene.